Priddey Marketing

Month: July 2020

steam locomotive, blowing axis, pivot

Is marketing ‘pivot’ relevant for your STEM organisation?

‘Pivot’ became the new buzz word during lockdown. Just another example of marketing ‘spin’? Does it apply to you? ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it focusses mainly on B2C, there are useful examples and insights into the dangers of making …

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