Priddey Marketing

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Content Marketing and SEO

Content Marketing starts with a conversation

In marketing, there are almost two pieces of contradictory advice which, if done badly can affect your audience reach, but if done well can improve your reach and lead generation. These pieces of advice are:

  1. Use your marketing and online content to speak with your prospects personally.
  2. Invest in SEO in order to be considered attractive by Google.

The reason these appear to be contradictory is because one is telling you your content must appeal to human personalities, and the other is that your content must appeal to an AI algorithm.

What is SEO?

SEO or Search Engine Optimisation is when a series of keywords are used throughout your content, by which people are searching for your service on Google. This means that by using the appropriate keywords your website becomes more visible to Google and you will get further up the rankings, maybe even onto page one for certain search terms.

The Difficulty of Matching SEO with Content

Obviously knowing what these SEO keywords are is the most problematic aspect of optimising your web content, which is why SEO specialists are often called in. However, what can be even more problematic for the human end-users is trying to fit these keywords into meaningful content.

This is because people rarely search Google in grammatically correct sentences, instead opting for abbreviated fragments like, “digital marketing near me,” or “digital marketing Oxford.” Trying to fit these phrases into text without it sounding salesy or adding anything like commas or prepositions is challenging. You are more likely to write something like “digital marketing in Oxford” which wouldn’t rank.

The Solution to Writing Content with SEO in Mind

At Priddey Marketing, the content we write is designed to add value, to be interesting and to be useful. A well-written piece of content will often have SEO keywords organically included, and a skilled marketing content writer can include keywords almost seamlessly. The key test as to whether you have written for a human or written for Google is to read it out loud and see how natural it sounds.

For further advice on real human marketing and appropriate content generation, you can directly book  a 15 minute chat with Su on her Calendly link or call us on  +44 (0)1235 606077.