Introducing Open Business Skills Courses, Feb 2017

Commercial, Interactive and Supported Business Skills Training Courses for SCIENTISTS AND ENGINEERS

Commercially-based courses are specifically designed for those working in the science, technology, engineering and medical sectors. Delivered by trainers who bring years of experience and personal case studies to share with delegates. Courses are tailored to delegates, interctive to embed learning and supported by follow up mentoring and access to an Virtual Learning Environment.

Where: chesterfordresearchpark.com, Cambridge, 9am-5pm

Wednesday 8th February 2017: ‘Develop your Leadership Skills’

Outcomes:

  • Understanding of your leadership style
    The skills to build strong academic and commercial ‘followership’
    A leadership plan for career development

Through learning about:

  • Defining leadership
    Leadership v management
    The differing leadership styles
    Values, strengths and expertise – your leadership brand
    6 Principles of Influence and how to apply them
    Identify your ‘followers’ and how to influence them
    Listening and questioning
    Commanding the Room: Gravitas and Leadership
    Ambushes and how to overcome them
     

Thursday 9th February 2017: ‘Sales and Marketing 101’


Outcomes:

•        Ethical influencing techniques for sales, networking and peer engagement
•        Processes to deliver comfortable, confident pitches
•        A checklist of activities to increase commercial success

Through learning about:

  • Understanding your market
  • Developing your sales and marketing message
  • Developing your sales process
  • Sales targets and KPI’s
  • Setting the sales agenda
  • Ethical influencing techniques
  • Finding your comfortable pitch
  • Exploring sales and marketing tools & channels

Cost: £600 + VAT per delegate day.  Discounts and grants available for Royal Society of Chemistry members. rsc.org/cpd/training
How to book: Deadline Weds 11th January 2017. Contact Su Copeland directly on 07891 400305 or
su@stemmcommercial.com