Human-to-Human Marketing: The Changing Trends
Changing trends in marketing and the rise of Human to Human marketing. What does it mean and should you adjust your strategy?
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MARKETING
Marketing strategy and implementation for business leaders working in science, technology, engineering, mathematics and manufacturing. Insight on strategy such as vision and mission, ideal client profiling, messaging, research, creating the plan, metrics, internal processes. Implementation insight such as digital marketing, events, collateral and multimedia. Oxfordshire based, supporting individual and companies across the UK.
Content Marketing and SEO: The Basics
How to use Search Engine Optimisation (SEO) and write marketing content that appeals to both human personalities and AI algorithms.
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Is Marketing the enemy of Finance?
Budgeting. Calculating. Is marketing the enemy of finance?
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Identifying Pain Points in Marketing: What Problem Does Your Product or Service Solve?
In the realm of marketing, identifying pain points is key. As discussed in a previous blog, identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. Next, you need to understand the problems your product or service solves. In short, why buy from you? Understanding Customer Needs Marketers refer
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Marketing KPIs and Budgeting
Marketing KPIs and Budgeting can be a difficult beast to record and report on. It can be particularly difficult to record an ROI, because success isn’t always measured in a simple one cause and effect or even always in a monetary value. However, there are five key ways of ensuring that your marketing campaigns are
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Marketing Pivot for STEM Organisations: Is It Still Relevant?
‘Pivot’ became the new buzzword during lockdown. Is a Marketing Pivot for STEM Organisations just another marketing ‘spin’? Or is it more relevant than ever? The Essence of a Pivot ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it focuses mainly on B2C,
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Targeting the right audience: How do I do it?
When working with innovation leaders in the science, technology, and engineering sectors, understanding and targeting the right audience is paramount. One of the questions I regularly ask is, “Who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply not true. Not everyone would be interested
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What is a Fractional CMO?
Defining ‘Fractional CMO‘ Have you heard the term ‘Fractional CMO’ ? It is a relatively new one on me! To put you out of your misery, a ‘Fractional CMO’ (or Chief Marketing Officer) is similar to an interim or part-time Marketing Director. The responsibilities of a CMO depend on the size and shape of the
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Happy New Year to all
Happy New Year to all our clients, associates and connections. 2023 is going to be interesting. When challenge is in the air, it’s time to look to what you can do, roll up your sleeves and put your best foot forward. If you’re looking for insight into where to focus your marketing in 2023 remember
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Sales and marketing joined up is smarketing
Sales and marketing joined up is smarketing, I recently discovered. Thanks to Jenny Haken, who wrote about this on her blog It’s a fun new name for an idea that is as old as the hills for anyone who works in marketing strategy. In the past we’d have described it as ‘results-based’ ‘results-focussed’ even ‘return
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