Should I get a new website?
Should I invest in a new website? Help with identifying the types of website and what to consider if you think your website is not working.
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MARKETING
Marketing strategy and implementation for business leaders working in science, technology, engineering, mathematics and manufacturing. Insight on strategy such as vision and mission, ideal client profiling, messaging, research, creating the plan, metrics, internal processes. Implementation insight such as digital marketing, events, collateral and multimedia. Oxfordshire based, supporting individual and companies across the UK.
What’s the best CRM?
What is the best CRM? There comes a time in every small business’s life when they have to abandon the beautifully crafted, but inefficient Excel spreadsheet and invest time and money into a ‘CRM’ system. What is a CRM? A CRM is a Customer Relationship Management System and effectively is a piece of software that
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The importance of identifying your vision and mission
It is important to identify your vision, mission and values in order to attract clients who share the same values needs. Understanding the client’s business in depth is something that all marketing professionals have to do. As you can imagine this can be made a whole lot more efficient if the client understands their own
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Do you need Marketing or Public Relations?
For any organisation, having a strong marketing and PR team can be an essential part of ensuring the continued success and growth of your business. However, whilst both deal with communication, there can be confusion between the roles carried out by marketing and PR professionals. In the simplest terms, marketing is about focusing on promoting
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Knowing your existing customers
Knowing your existing customers helps you pinpoint your ideal client profile
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Claim your niche
When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation of “anyone,” is for a start not going to be true. This suggests without extra
Know your ideal client
The science, technology and engineering sectors provide very specific services and therefore have very specific ideal clients or target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started Identifying your ideal client requires specific information about your business, your product
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