Content Marketing Starts with a Conversation
When content marketing and SEO are done well, it improves your reach and lead generation.
When done badly it affects your audience reach.
In marketing, there are two pieces of contradictory advice:
- Use your marketing and online content to speak with your prospects personally.
- Invest in SEO to be considered attractive by Google.
One is telling you your content must appeal to human personalities, and the other is that your content must appeal to an AI algorithm.
What is SEO?
SEO, or Search Engine Optimisation, is when a series of keywords are used throughout your content.
This means that by using the appropriate keywords your website becomes more visible to Google and you climb further up the rankings.
You could even reach page one for certain search terms.
The Difficulty of Matching SEO with Content
Knowing what SEO keywords are is the most crucial aspect of optimizing your web content, hence why SEO specialists are often called in.
However, what proves more problematic for the human end-users is fitting these keywords into meaningful content.
People rarely search Google for grammatically correct sentences.
Instead, they opt for abbreviated fragments such as, “digital marketing near me,” or “digital marketing Oxford.”
Trying to fit these phrases into text without sounding “salesy” or adding commas or prepositions is challenging.
You are more likely to search for “digital marketing in Oxford” which wouldn’t rank.
Here’s a great article from Google providing basic tips for building keyword lists.
The Solution to Writing Content with SEO in Mind
At Priddey Marketing, the content we write is designed to add value, to be interesting, and to be useful.
A well-written piece of content often has SEO keywords organically included, and a skilled content writer can include keywords almost seamlessly.
The key test as to whether you have written for a human or written for Google is to read it out loud and see how natural it sounds.
For further advice on real human marketing and appropriate content marketing and SEO, you can directly book a 15-minute chat with Su on her Calendly link or call us at +44 (0)1235 606077.