Happy New Year to all our clients, associates and connections.
2023 is going to be interesting. When challenge is in the air, it’s time to look to what you can do, roll up your sleeves and put your best foot forward.
If you’re looking for insight into where to focus your marketing in 2023 remember it all starts with knowing your audience and you can also always Google ‘marketing trends 2023’.
We did, and here are some of our favourite links.
And a quick synopsis, if you don’t want to follow the links:
- Increasing importance of analytics
- Increasing importance of personalised storytelling
- Increasing alignment with sales – without aggressive selling
- Return to in-person events
- Increasing use of automation and AI
- Focus on the right ‘digital’ or ‘social’ for your audience