How to Simplify Your LinkedIn URL

Have you ever looked at your LinkedIn URL and wondered what the string of random numbers means?

Put simply, these numbers are assigned to you when you create a profile.

And there’s good news; they can be changed!

So how do you do this?

1. Log in to LinkedIn
2. Go to the section labelled “Me”
3. Click “View profile”
4. Click the pencil and scroll down to “Contact info”
5. Where it says “Profile URL”, click this and then “Edit your custom URL”
6. You will then be able to edit everything after the forward slash

Top Tips for Your LinkedIn URL

You can use up to 100 characters to create your new URL, so how can you maximise the process?

1. Research other people with the same name and see what they’ve used and how they’ve represented themselves.
2. Experiment with different names before you make the change. Is there a nickname you’re known by, or a family name you prefer?
3. Do you have a professional title e.g Dr or Professor that could help you stand out?
4. Consider using your middle initials if you have any. It may be the difference between securing the URL you want and not.
5. You can always add a short description or job title in the URL eg. JimSmithFinance. This may also help with your profile’s Search Engine Optimisation (SEO).
6. LinkedIn understands circumstances change, so if you decide your new URL isn’t for you, you can change it up to five times in six months.

LinkedIn also has a specialist helpdesk where they’re happy to walk you through any queries or problems you may have.

For more information on changing your URL, see their handy guide.

Benefits

It may seem minimal, but amending your LinkedIn URL helps to make your profile more professional.

It’s a quick way to help you stand out and makes you much more identifiable; people are more likely to identify and remember your URL when searching for you.

From a business point of view, a personalised LinkedIn URL looks much slicker on a business card and is more shareable during meetings and online calls. 

Similarly, most businesses now have high-quality email signatures with their credentials listed so amending the URL not only looks more concise, but more professional too.

Conclusion

Simplifying your LinkedIn URL is a straightforward and impactful step towards enhancing your professional online presence.

By following this guide, you can transform a string of random numbers into a memorable and professional link that reflects your brand.

Taking the time to customise your URL can significantly boost your visibility, making it easier for colleagues, potential employers, and businesses to find and remember you.

It’s a small tweak with many benefits, resulting in a polished and professional image.

Contact Su via Calendly or email if you’d like help with amending your LinkedIn URL and improving consistency across your brand.