Priddey Marketing

Part-time Marketing Director & Marketing Mentor

Keep your internal marketing machine on track

Do you need a marketing director or a marketing mentor, or a combination of both?

 A marketing mentor is an experienced and knowledgeable individual who guides and supports others based on their own expertise and life experiences. As well as sharing knowledge, experiences and skills, a good mentor will offer constructive criticism, act as a source of inspiration, and empower mentees to become more self-confident and self-aware.

This service offering covers mentoring for both the senior executive team and your in-house marketing implementors.

For the senior team, this type of service is commonly called a Part-Time or Interim Marketing Director, or you may have come across the term Fractional CMO (Chief Marketing Officer).

For the in-house marketing implementors, this service is frequently used to support a new hire but may equally be used to support an existing team member who is looking to progress and expand their skillset.

You can mix and match this offering. For example, once the strategic marketing plan is written and implementation has begun, clients often require a short period of weekly mentoring of internal staff with a monthly senior team strategy meeting.

Part-time Marketing Director (or ‘Fractional CMO’) Deliverables:

  • Provide senior-level marketing direction, focussed on strategic objectives. 
  • Provide feedback and ideas on managing internal marketers.
  • Access independent expertise to discuss issues and provide solutions.
  • Support, prepare and/or represent at board or shareholder meetings. 
  • Access guidance on industry trends, emerging technologies and best-practice. 
  • Support the hiring process of new marketers.
  • Support the engagement, and management of freelance or agency suppliers.
  • Support the search and induction of a new marketing director.
  • Free up time for the CEO/MD and senior team.

Marketing Mentor Deliverables:

  • Support and nurture your new marketing hire in their first months.
  • Support your existing marketer to improve productivity while focusing on objectives.
  • Keep marketing implementation on track, focussed on strategic objectives.
  • Be sounding board to help overcome challenges and offer ideas on next steps.
  • Offer guidance on industry trends, emerging technologies and best-practice. 
  • Guide on how to improve reporting to the senior team. 
  • Improve confidence to work on their own initiative.
  • Encourage strategic thinking, to free up CEO/MD time.