Do you need a marketing director or a marketing mentor, or a combination of both?

 A marketing mentor is an experienced and knowledgeable individual who guides and supports others based on their own expertise and life experiences. As well as sharing knowledge, experiences and skills, a good mentor will offer constructive criticism, act as a source of inspiration, and empower mentees to become more self-confident and self-aware.

This service offering covers mentoring for both the senior executive team and your in-house marketing implementors.

For the senior team, this type of service is commonly called a Part-Time or Interim Marketing Director, or you may have come across the term Fractional CMO (Chief Marketing Officer).

For the in-house marketing implementors, this service is frequently used to support a new hire but may equally be used to support an existing team member who is looking to progress and expand their skillset.

You can mix and match this offering. For example, once the strategic marketing plan is written and implementation has begun, clients often require a short period of weekly mentoring of internal staff with a monthly senior team strategy meeting.