Priddey Marketing

  • All
  • EVENTS
  • MARKETING
  • NETWORKING
  • SALES
  • STEM ADVISERS HUB
All
  • All
  • EVENTS
  • MARKETING
  • NETWORKING
  • SALES
  • STEM ADVISERS HUB
STEM_Advisors_Hub_transparent
EVENTS

STEM Advisers Hub – March 2021 Open Meeting

Do you work in a Science, Technology, Engineering, Mathematics, Manufacturing or Medical Sector? This is a specialist group to connect business leaders working in a STEM sector with each other and for advisers already working with clients in one or …

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technology, developer, continents
MARKETING

Knowing your existing customers

When creating the ideal client profiles (also called ‘avatars’) of potential clients for targeted marketing, it is always a good idea to look at your current client base. This tells you the type of customers you have already as well …

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nail, board, wooden board
MARKETING

Claim your niche

When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation …

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flasks, erlenmeyer, chemistry
MARKETING

What problem does your product or service solve?

As discussed in the previous blog identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. The next aspect is understanding the problems they have that your product or service solves. Essentially, why should …

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futuristic, science fiction, fantasy
MARKETING

Know your market

The science, technology and engineering sectors provide very specific services and therefore have very specific target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started …

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steam locomotive, blowing axis, pivot
MARKETING

Is marketing ‘pivot’ relevant for your STEM organisation?

‘Pivot’ became the new buzz word during lockdown. Just another example of marketing ‘spin’? Does it apply to you? ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it …

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