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- All
- EVENTS
- MARKETING
- NETWORKING
- SALES
- STEM ADVISERS HUB
STEM Advisers Hub – March 2021 Open Meeting
Do you work in a Science, Technology, Engineering, Mathematics, Manufacturing or Medical Sector? This is a specialist group to connect business leaders working in a STEM sector with each other and for advisers already working with clients in one or …
Knowing your existing customers
When creating the ideal client profiles (also called ‘avatars’) of potential clients for targeted marketing, it is always a good idea to look at your current client base. This tells you the type of customers you have already as well …
Claim your niche
When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation …
What problem does your product or service solve?
As discussed in the previous blog identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. The next aspect is understanding the problems they have that your product or service solves. Essentially, why should …
Know your market
The science, technology and engineering sectors provide very specific services and therefore have very specific target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started …
Is marketing ‘pivot’ relevant for your STEM organisation?
‘Pivot’ became the new buzz word during lockdown. Just another example of marketing ‘spin’? Does it apply to you? ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it …