Priddey Marketing

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  • MARKETING
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All
  • All
  • EVENTS
  • MARKETING
  • NETWORKING
  • SALES
  • STEM ADVISERS HUB
flasks, erlenmeyer, chemistry
MARKETING

What problem does your product or service solve?

As discussed in the previous blog identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. The next aspect is understanding the problems they have that your product or service solves. Essentially, why should …

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futuristic, science fiction, fantasy
MARKETING

Know your market

The science, technology and engineering sectors provide very specific services and therefore have very specific target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started …

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steam locomotive, blowing axis, pivot
MARKETING

Is marketing ‘pivot’ relevant for your STEM organisation?

‘Pivot’ became the new buzz word during lockdown. Just another example of marketing ‘spin’? Does it apply to you? ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it …

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target group, advertising, buyer
MARKETING

How do I target the right audience?

Whilst working with innovation leaders in the science, technology and engineering sectors, one of the questions I regularly ask is, “who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply …

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