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All
  • All
  • EVENTS
  • MARKETING
  • NETWORKING
  • SALES
  • SPONSORSHIP
  • STEM ADVISERS HUB
steam locomotive, blowing axis, pivot
MARKETING

Is marketing ‘pivot’ relevant for your STEM organisation?

‘Pivot’ became the new buzz word during lockdown. Just another example of marketing ‘spin’? Does it apply to you? ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it …

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target group, advertising, buyer
MARKETING

How do I target the right audience?

Whilst working with innovation leaders in the science, technology and engineering sectors, one of the questions I regularly ask is, “who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply …

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