Priddey Marketing

IDEAL CLIENT

nail, board, wooden board

Claim your niche

When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation of “anyone,” is for a start not going to be true as this suggests without …

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futuristic, science fiction, fantasy

Know your market

The science, technology and engineering sectors provide very specific services and therefore have very specific target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started Identifying your target market requires specific information about your business, your product and your potential …

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