Why Storytelling Matters in Marketing In the information-saturated world of modern marketing, storytelling is the secret weapon that can set your brand apart. Why? Because rather than just explaining how a product or service works, customers also crave connection, authenticity, and a narrative they can relate to. We remember stories much easier than any sales […]
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Knowing your existing customers helps you pinpoint your ideal client profile
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When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation of “anyone,” is for a start not going to be true. This suggests without extra
The science, technology and engineering sectors provide very specific services and therefore have very specific ideal clients or target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started Identifying your ideal client requires specific information about your business, your product
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