How to Simplify Your LinkedIn URL
Have you ever looked at your LinkedIn URL and wondered what the string of random numbers means? There’s good news, it can be changed!
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MARKETING
Understanding the role of marketing and how to avoid scattergun marketing. Help with strategy and how to attract the right kind of lead partner or investment. Marketing tactics and how to control activities. Oxfordshire based consultancy supporting leaders in science, technology, engineering, mathematics and manufacturing organisations across the UK.
Seven Principles of Influence: A Marketing Strategy
What are Dr Robert Cialdini’s Seven Principles of Influence ?
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Human-to-Human Marketing: The Changing Trends
Changing trends in marketing and the rise of Human to Human marketing. What does it mean and should you adjust your strategy?
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Content Marketing and SEO: The Basics
How to use Search Engine Optimisation (SEO) and write marketing content that appeals to both human personalities and AI algorithms.
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Identifying Pain Points in Marketing: What Problem Does Your Product or Service Solve?
In the realm of marketing, identifying pain points is key. As discussed in a previous blog, identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. Next, you need to understand the problems your product or service solves. In short, why buy from you? Understanding Customer Needs Marketers refer
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Marketing Pivot for STEM Organisations: Is It Still Relevant?
‘Pivot’ became the new buzzword during lockdown. Is a Marketing Pivot for STEM Organisations just another marketing ‘spin’? Or is it more relevant than ever? The Essence of a Pivot ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it focuses mainly on B2C,
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Targeting the right audience: How do I do it?
When working with innovation leaders in the science, technology, and engineering sectors, understanding and targeting the right audience is paramount. One of the questions I regularly ask is, “Who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply not true. Not everyone would be interested
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Six Step Marketing Plan – 22nd June
Come along to this webcast: an overview of the six steps to creating a bespoke Six Step marketing plan to attract more of the right kind of leads.
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A Marketing Pivot
Kathryn approached us in January 2020 with the aim of wanting to attract more business.
STEM Advisers Hub Jan 2022
STEM Advisers Hub Online Exchange – 11th Jan 2022 Happy New Year and welcome to our first online STEM Advisers Hub meeting of 2022. This is a unique community of business leaders and advisers working in science, technology, engineering, mathematics and manufacturing. The group is founded on being a trusted, friendly, supportive environment for all
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