How to Simplify Your LinkedIn URL
Have you ever looked at your LinkedIn URL and wondered what the string of random numbers means? There’s good news, it can be changed!
How to Simplify Your LinkedIn URL Read More »
Understanding the role of marketing and how to avoid scattergun marketing. Help with strategy and how to attract the right kind of lead partner or investment. Marketing tactics and how to control activities. Oxfordshire based consultancy supporting leaders in science, technology, engineering, mathematics and manufacturing organisations across the UK.
Have you ever looked at your LinkedIn URL and wondered what the string of random numbers means? There’s good news, it can be changed!
How to Simplify Your LinkedIn URL Read More »
What are Dr Robert Cialdini’s Seven Principles of Influence ?
Seven Principles of Influence: A Marketing Strategy Read More »
Changing trends in marketing and the rise of Human to Human marketing. What does it mean and should you adjust your strategy?
Human-to-Human Marketing: The Changing Trends Read More »
How to use Search Engine Optimisation (SEO) and write marketing content that appeals to both human personalities and AI algorithms.
Content Marketing and SEO: The Basics Read More »
Budgeting. Calculating. Is marketing the enemy of finance?
Is Marketing the enemy of Finance? Read More »
In the realm of marketing, identifying pain points is key. As discussed in a previous blog, identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. Next, you need to understand the problems your product or service solves. In short, why buy from you? Understanding Customer Needs Marketers refer
Identifying Pain Points in Marketing: What Problem Does Your Product or Service Solve? Read More »
‘Pivot’ became the new buzzword during lockdown. Is a Marketing Pivot for STEM Organisations just another marketing ‘spin’? Or is it more relevant than ever? The Essence of a Pivot ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it focuses mainly on B2C,
Marketing Pivot for STEM Organisations: Is It Still Relevant? Read More »
When working with innovation leaders in the science, technology, and engineering sectors, understanding and targeting the right audience is paramount. One of the questions I regularly ask is, “Who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply not true. Not everyone would be interested
Targeting the right audience: How do I do it? Read More »
Come along to this webcast: an overview of the six steps to creating a bespoke Six Step marketing plan to attract more of the right kind of leads.
Six Step Marketing Plan – 22nd June Read More »
The dark side of click bait, how it can damage your reputation, and how to use headings to direct the right kind of traffic to your site.
Click bait and why you should avoid it Read More »