Priddey Marketing

MARKETING

Understanding the role of marketing and how to avoid scattergun marketing. Help with strategy and how to attract the right kind of lead partner or investment. Marketing tactics and how to control activities.  Oxfordshire based consultancy supporting leaders in science, technology, engineering, mathematics and manufacturing organisations across the UK.

nail, board, wooden board

Claim your niche

When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation of “anyone,” is for a start not going to be true as this suggests without …

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flasks, erlenmeyer, chemistry

What problem does your product or service solve?

As discussed in the previous blog identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. The next aspect is understanding the problems they have that your product or service solves. Essentially, why should they buy from you? Identifying their pain point Marketeers refer to this problem solving as …

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futuristic, science fiction, fantasy

Know your market

The science, technology and engineering sectors provide very specific services and therefore have very specific target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started Identifying your target market requires specific information about your business, your product and your potential …

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steam locomotive, blowing axis, pivot

Is marketing ‘pivot’ relevant for your STEM organisation?

‘Pivot’ became the new buzz word during lockdown. Just another example of marketing ‘spin’? Does it apply to you? ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it focusses mainly on B2C, there are useful examples and insights into the dangers of making …

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