Click bait and why you should avoid it
The dark side of click bait, how it can damage your reputation, and how to use headings to direct the right kind of traffic to your site.
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MARKETING
Understanding the role of marketing and how to avoid scattergun marketing. Help with strategy and how to attract the right kind of lead partner or investment. Marketing tactics and how to control activities. Oxfordshire based consultancy supporting leaders in science, technology, engineering, mathematics and manufacturing organisations across the UK.
Competitor Analysis – The Basics
Do you know your competitors? Let’s go back to the basics and understand the importance of a complete competitor analysis.
Competitor Analysis – The Basics Read More »
Community Marketing is it replacing event marketing?
Event marketing was a cornerstone of science and technology marketing. Has that changed?
Community Marketing is it replacing event marketing? Read More »
Getting a Return on your Marketing Investment?
We are in uncertain times at the moment, and therefore some organisations within the science, technology and engineering sector are cut budgets and became more wary about investment. Marketing is often a budget which is one of the first to be cut as “anyone can post on social media, right?” But is this false budgeting?
Getting a Return on your Marketing Investment? Read More »
How Event Marketing is changing
When the pandemic hit everything about how we marketed our businesses, services and products changed. In particular, industry events were big business. I’ve lost count of the number of clients who were relying on large scale events, such as expos and conferences, to build their networks and promote their services or products. However, almost overnight,
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What social media should I use?
In the past year, all businesses have turned to social media to increase their marketing reach, but with numerous platforms including Facebook, LinkedIn, Twitter, Tik Tok, Clubhouse and YouTube it can be difficult to know which platform you should target for your specific industry. Some may advise going on all the platforms to widen your
What social media should I use? Read More »
Should I get a new website?
Should I invest in a new website? Help with identifying the types of website and what to consider if you think your website is not working.
Should I get a new website? Read More »
STEM Advisers Hub May 2021
Come along to this online think tank, designed for those working in the science, technology, engineering and manufacturing sectors. This month we are discussing navigating cultural equality and diversity in our business, and social, life. Click here to book https://stemadvisers0521.eventbrite.co.uk
STEM Advisers Hub May 2021 Read More »
Do you need Marketing or Public Relations?
For any organisation, having a strong marketing and PR team can be an essential part of ensuring the continued success and growth of your business. However, whilst both deal with communication, there can be confusion between the roles carried out by marketing and PR professionals. In the simplest terms, marketing is about focusing on promoting
Do you need Marketing or Public Relations? Read More »
Claim your niche
When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation of “anyone,” is for a start not going to be true. This suggests without extra