Marketing or sales strategy and planning in order to attract and convert good quality leads, partnerships, investment and high-calibre staff. Practical insight. Oxfordshire.
The first trend in our series featured AI. This second marketing trend in our 7-part series is to embrace emerging technologies other than AI. Anyone who has worked with us will have heard me talking about 1. putting in place systems and processes to facilitate growth and 2. looking for technologies to delight customers and […]
B2B Marketing Trends for 2025 & Beyond #2 Read More »
As we look towards 2025 and beyond, marketing is poised for significant transformation. To stay competitive, businesses must adapt to emerging B2B marketing trends and technologies. We’ve compiled a bite-sized series of 7 tips to help guide you. Here is the first tip to help you future-proof your marketing strategy: Tip No 1. Embrace AI-Driven
B2B Marketing Trends for 2025 & Beyond #1 Read More »
Why Storytelling Matters in Marketing In the information-saturated world of modern marketing, storytelling is the secret weapon that can set your brand apart. Why? Because rather than just explaining how a product or service works, customers also crave connection, authenticity, and a narrative they can relate to. We remember stories much easier than any sales
Storytelling – why and tips Read More »
The differences between a marketing strategy and plan We sometimes get asked the difference between a strategy and a plan, and aren’t they the same thing? For clarity, the marketing strategy and marketing plan are essential components of a successful marketing approach, but they serve distinct purposes and are different in their scope and focus.
Marketing Strategy v Marketing Plan Read More »
Sometimes it’s the simplest things that make the difference. I’m often surprised when I’m speaking with people which points resonate most with them. Recently I ran a workshop and was lucky enough to get some feedback direct from one of the delegates a couple of days later. He said that one of the ‘nuggets’ he
As we pass a milestone, such as the end of January, do you feel you are on track or are you already frustrated by a lack of progress and a form of marketing planning paralysis? Creating overly ambitious plans can be just as unproductive as doing no planning at all. The answer is to keep
Suffering from marketing planning paralysis? Read More »
Recently I was invited to attend an Oxford/Wales biotech collaboration event hosted by Sue Rees MediWales and Mischon de Reya. There was an incredible line-up of speakers. And I had a lightbulb moment regarding ChatGPT and content. The presentation on AI and ChatGPT was given by Professor Nigel Crook. Professor Crook has one of the
ChatGPT and Content Read More »
What are Dr Robert Cialdini’s Seven Principles of Influence ?
Seven Principles of Influence: A Marketing Strategy Read More »
In the realm of marketing, identifying pain points is key. As discussed in a previous blog, identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. Next, you need to understand the problems your product or service solves. In short, why buy from you? Understanding Customer Needs Marketers refer
Identifying Pain Points in Marketing: What Problem Does Your Product or Service Solve? Read More »
‘Pivot’ became the new buzzword during lockdown. Is a Marketing Pivot for STEM Organisations just another marketing ‘spin’? Or is it more relevant than ever? The Essence of a Pivot ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it focuses mainly on B2C,
Marketing Pivot for STEM Organisations: Is It Still Relevant? Read More »
