Marketing or sales strategy and planning in order to attract and convert good quality leads, partnerships, investment and high-calibre staff. Practical insight. Oxfordshire.
‘Pivot’ became the new buzzword during lockdown. Is a Marketing Pivot for STEM Organisations just another marketing ‘spin’? Or is it more relevant than ever? The Essence of a Pivot ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although it focuses mainly on B2C, […]
Marketing Pivot for STEM Organisations: Is It Still Relevant? Read More »
On Thursday 6th June 2022, Su Copeland presented at an “EXIT Right” hybrid event organised by a collaboration of The Oxford Trust, Barclays Eagle Labs and Oxford Innovation, and sponsored by Freeths. This was the fourth in a series of six sessions to examine the different skills required to secure a good exit. Su explained how marketing changes as an organisation
Marketing Strategy – ‘EXIT Right’ 6th Jun 2022 Read More »
Many people have heard of the DISC assessment and how it can help them with their business relationships. However, it goes much further than that and can be a valuable tool in your marketing strategy. This led me to create the DISC Car as a way of explaining the value different DISC personalities have in driving your business and your marketing forward.
Marketing Strategy – The DISC Car Read More »
‘Diversity of thinking’ in business and how do I avoid ‘feast and famine’ are regular topics of conversation with my clients and network. During the summer, I virtually met and discussed these issues with Mike Lander, CEO of Piscari Limited, who is a procurement specialist. There has been much written and discussed about diversity. Notably
Diversity of thinking – is it important? Read More »
It is important to identify your vision, mission and values in order to attract clients who share the same values needs. Understanding the client’s business in depth is something that all marketing professionals have to do. As you can imagine this can be made a whole lot more efficient if the client understands their own
The importance of identifying your vision and mission Read More »
For any organisation, having a strong marketing and PR team can be an essential part of ensuring the continued success and growth of your business. However, whilst both deal with communication, there can be confusion between the roles carried out by marketing and PR professionals. In the simplest terms, marketing is about focusing on promoting
Do you need Marketing or Public Relations? Read More »
Knowing your existing customers helps you pinpoint your ideal client profile
Knowing your existing customers Read More »
When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation of “anyone,” is for a start not going to be true. This suggests without extra
The science, technology and engineering sectors provide very specific services and therefore have very specific ideal clients or target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started Identifying your ideal client requires specific information about your business, your product
Know your ideal client Read More »
