Human-to-Human Marketing: The Changing Trends
Changing trends in marketing and the rise of Human to Human marketing. What does it mean and should you adjust your strategy?
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SALES
Lead generation, developing the sales pipeline, conversion of opportunities, sales management, sales tips and techniques. Oxfordshire based, supporting UK business leaders and their teams in science, technology, engineering, mathematics and manufacturing.
Identifying Pain Points in Marketing: What Problem Does Your Product or Service Solve?
In the realm of marketing, identifying pain points is key. As discussed in a previous blog, identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. Next, you need to understand the problems your product or service solves. In short, why buy from you? Understanding Customer Needs Marketers refer
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Targeting the right audience: How do I do it?
When working with innovation leaders in the science, technology, and engineering sectors, understanding and targeting the right audience is paramount. One of the questions I regularly ask is, “Who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply not true. Not everyone would be interested
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Oxford Science & Technology Network April 2021
Do you work in a Science, Technology or Medical Sector? The Oxford Science and Technology Network is designed for those businesses working in or supporting the Science and Technology sectors. Book here. Together we make a difference. Do you work in the Science and Technology Sector? Would you like to meet other businesses and like
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What’s the best CRM?
What is the best CRM? There comes a time in every small business’s life when they have to abandon the beautifully crafted, but inefficient Excel spreadsheet and invest time and money into a ‘CRM’ system. What is a CRM? A CRM is a Customer Relationship Management System and effectively is a piece of software that
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STEM Advisers Hub March 2021
Do you work in a Science, Technology, Engineering, Mathematics, Manufacturing or Medical Sector? This is a specialist group to connect business leaders working in a STEM sector with each other and for advisers already working with clients in one or more of the above sectors to provide expert advice and support to those leaders. Book
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