About
Our mission: To raise the profile of value-driven clients
Hello, I’m Su, Fractional CMO and CEO of Priddey Marketing.
I set up Priddey Marketing to help time-poor MDs, CEOs and Founders decide what marketing they should invest in — and what they can afford to ignore.
I’ve created frameworks, ditched the jargon, and uncovered practical tools that help my clients get results faster and with more confidence. Right now, the buzz is all about generative AI — I’m curious (and pragmatic) about how we can genuinely use these tools to our advantage.
Background
With an unusual blend of experience across both marketing and sales, I stay laser-focused on commercial outcomes — and I flex delivery based on what’s needed at each stage of growth.
What clients value most
People who work with me often say they value my practical, straightforward, and upbeat approach. I’ll always bring energy, clarity and ideas. I’m also a confidential sounding board who’ll help keep you moving forward.
That said, if you’re looking for someone to always agree with you… we might not be the right fit. I’ll challenge where it’s needed — respectfully, of course — and always with your goals in mind.
We’re also probably not going to get on if we can’t share the odd joke. I take the work seriously, but never myself. 😊
What motivates me?
I care about who I work with. I’m most energised by leaders who treat others well and care about the impact they have – whether it’s on their team, community or the planet.
Over the years, I’ve provided hundreds of hours of pro bono support to the Federation of Small Businesses, Thames Valley Chamber of Commerce and through mentoring, introductions and general local ecosystem support.
Since 2021, I’ve been a contracted adviser for Enterprise Oxfordshire (OxLEP) and more recently Berkshire Growth Hub.
Helping Others Respect Sense of Humour Learning
Why I specialise in *STEM?
Despite an arts academic background, I’ve spent the past 20+ years working in technical sectors. I married a scientist, and I’ve always been drawn to complex ideas that need better stories.
I feel at home working with technologists. If I can explain your innovation clearly to someone outside your field, we’ve cracked your marketing message.
Through Priddey Marketing, I’ve built a flexible model with a brilliant fractional team behind the scenes — designers, developers, content creators and CRM specialists — all with deep sector knowledge. We support clients across:
- AI and emerging technologies
- Space and satellite
- Robotics and drones
- Engineering and manufacturing
- CleanTech
- MedTech and Life Sciences
You get depth of expertise without unnecessary overhead.
Many people know me as the founder of the Oxford STEM Network — a way to bring people together in the local STEM community, stay in touch with the latest tech developments, and help others find great connections. It’s also a good place to meet me if you want to get a feel for how I work.
*STEM :science, technology, engineering, manufacturing
Why do clients choose to work with me?
I’ve run multiple businesses myself and, like many founders, made plenty of mistakes along the way – including waiting too long to ask for help.
Now I surround myself with trusted marketing specialists and business experts across leadership, finance, IT, operations, legal, HR and more. I tap into this network for advice and share it generously with clients. This active engagement helps me spot risks and opportunities early, beyond the marketing lens.
From my base in Oxfordshire, I’ve worked with global brands (such as Microsoft, Novartis V&D, Sanofi Pasteur, Said Business School, Cisco Meraki), 100s of UK SMEs and start-ups and learnt directly from five start-ups – and generously share lessons learned.
Clients report they like working with me, share similar values and get results.
You've got me thinking, even liking, marketing again!