Number 3 in our guide looks at funding options for product launch or service launch, in a technology-based business. If you don’t have the time to read this or prefer to skip to the full guide, download it here. Or to catch up number 1 in this series was on market validation and number 2 […]
Funding Options for Product Launch Read More »
If you don’t have the time to read this or prefer to skip to the full guide, download it here. When you’re preparing to launch something new, it’s tempting to focus only on the excitement: client opportunities, innovation, messaging. But there is another area that cannot be ignored; the legal and compliance foundations that directly
Legal Checklist for your Marketing Launch Read More »
Launching something new is exciting. Whether you’re a founder bringing your first innovation to life or an established business leader exploring a new market, one question needs answering before committing time and money: Is there really a Market for this? That seems obvious, but too many businesses skip proper B2B market validation. Positive feedback or
Is There Really a Market for Your New Idea? Read More »
Why consider a Marketing Audit ? At certain times during the year business leaders take stock of their marketing and sales effectiveness. It usually happens in Q4 – which can vary depending on their financial year end. Typically it is around November to January, or March to April when sales targets are under review, budgets
Now is the perfect time for a Marketing Audit Read More »
Lee wanted to build on this by improving attraction and conversion rates and making better use of their systems. He also wanted greater visibility across the business so that the team could be more efficient, without losing the personal, problem-solving approach that makes them stand out.
Attraction and Conversion: Case Study Read More »
I often ask at events and workshops how many delegates have heard of BANT qualification as a technique in B2B Sales? I am surprised at how few had heard of it, and therefore not actively using it. People are potentially missing out on a great hack for increasing sales and improving marketing campaigns. When targeting
BANT Qualification Read More »
Listen to the GetRadio podcast discussion on growing STEM and Biotech organisations in Oxfordshire; featuring with our CEO Su Copeland, CEO of Etcembly Michelle Teng, and Manager at Face2FaceHR Jane Fryatt. They were interviewed for the Business Brunch Podcast, hosted by Oxfordshire-based entrepreneur, Ben Thompson of Thompson & Terry. Each week, Ben shares insightful interviews
Growing STEM & Biotech Podcast, GetRadio Read More »
Having tried various marketing tactics, the MD was looking for marketing clarity on how a strategy to attract more of the right kind of leads.
From Confusion to Clarity: Case Study Read More »
JOIN US FOR NETWORKING If you run a business or provide support to businesses in any of the STEM sectors, you are invited to join us at our open networking. No agenda, just a chance to network with your peers in science, technology, engineering, mathematics, and manufacturing. COME ALONG TO: “This is the first and
OxfordSTEM.Network – October 21st Meet Up Read More »
JOIN US FOR NETWORKING If you run a business or provide support to businesses in any of the STEM sectors, you are invited to join us at our open networking. No agenda, just a chance to network with your peers in science, technology, engineering, mathematics, and manufacturing. COME ALONG TO: “This is the first and
OxfordSTEM.Network – 18th November Meet Up Read More »
