Number 3 in our guide looks at funding options for product launch or service launch, in a technology-based business.  If you don’t have the time to read this or prefer to skip to the full guide, download it here. Or to catch up number 1 in this series was on ...

If you don’t have the time to read this or prefer to skip to the full guide, download it here. When you’re preparing to launch something new, it’s tempting to focus only on the excitement: client opportunities, innovation, messaging. But there is another area that cannot be ignored; the legal ...

Launching something new is exciting. Whether you’re a founder bringing your first innovation to life or an established business leader exploring a new market, one question needs answering before committing time and money: Is there really a Market for this? That seems obvious, but too many businesses skip proper B2B ...

Why consider a Marketing Audit ? At certain times during the year business leaders take stock of their marketing and sales effectiveness. It usually happens in Q4 – which can vary depending on their financial year end. Typically it is around November to January, or March to April when sales ...

I often ask at events and workshops how many delegates have heard of BANT qualification as a technique in B2B Sales?  I am surprised at how few had heard of it, and therefore not actively using it. People are potentially missing out on a great hack for increasing sales and ...