Marketing strategy and implementation for business leaders working in science, technology, engineering, mathematics and manufacturing. Insight on strategy such as vision and mission, ideal client profiling, messaging, research, creating the plan, metrics, internal processes. Implementation insight such as digital marketing, events, collateral and multimedia. Oxfordshire based, supporting individual and companies across the UK.
Launching something new is exciting. Whether you’re a founder bringing your first innovation to life or an established business leader exploring a new market, one question needs answering before committing time and money: Is there really a Market for this? That seems obvious, but too many businesses skip proper B2B market validation. Positive feedback or […]
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Why consider a Marketing Audit ? At certain times during the year business leaders take stock of their marketing and sales effectiveness. It usually happens in Q4 – which can vary depending on their financial year end. Typically it is around November to January, or March to April when sales targets are under review, budgets
Now is the perfect time for a Marketing Audit Read More »
I often ask at events and workshops how many delegates have heard of BANT qualification as a technique in B2B Sales? I am surprised at how few had heard of it, and therefore not actively using it. People are potentially missing out on a great hack for increasing sales and improving marketing campaigns. When targeting
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Hi – I was pleased to be invited by Paul Essery to join CEO Founders Max Humpston and Liv Parkes on his latest AI podcast. The topic was how digital technology and AI are changing marketing. Click on the icon to listen. Paul runs Tech Business Connected – maybe you know him as The Sales
AI Podcast – how AI tools are changing marketing Read More »
In this final of our 7 trends for marketing, particularly B2B marketing, we highlight privacy-first marketing. We are all familiar with GDPR, cookies and the importance of careful and ethical data use. Privacy-first marketing prioritises data privacy and customer rights while still allowing marketers to access the data they need for insight. Over and above
Marketing Trends 2025 #7 Privacy-First Read More »
So far in our marketing trends, I’ve covered AI, Emerging Technologies, Customer Experience, Interactive Content and Sustainability & Values. In this pen-ultimate guide I’m looking at fostering agile marketing structures. Agile marketing structures are flexible and iterative. They prioritise creating high-value outputs in short, productive bursts. Be aware of the latest trends and best practice
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Sustainability and ethical practices should hardly be classed as a ‘trend’ – however trend number 5 is the increasing importance for SMEs to be vocal in this area. 5. Sustainability and Ethical Practices Here are some ideas about how to integrate sustainability and ethics into your marketing strategy and appeal to increasingly value-driven, purpose-led B2B
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Following on from Tips 1 to 3, number 4 is to review your content generation – and explore other areas. I’m the first to admit that finding time to ‘do content’ can be a challenge. And, even though I enjoy presenting, I hate seeing myself (in images, on video). I’m making a commitment in 2025
Marketing Trends 2025 #4 Content Read More »
3. Focus on Customer Experience Gartner research found that 75% of B2B buyers prefer a rep-free sales experience. Therefore how are you supporting your customer experience at the start of their prospect journey? And what happens next? Analyse your process and here are some ideas to help improve their experience. Prioritise delivering seamless, personalized experiences
Marketing Trends 2025 #3 Customer Experience Read More »
