Marketing strategy and implementation for business leaders working in science, technology, engineering, mathematics and manufacturing. Insight on strategy such as vision and mission, ideal client profiling, messaging, research, creating the plan, metrics, internal processes. Implementation insight such as digital marketing, events, collateral and multimedia. Oxfordshire based, supporting individual and companies across the UK.
Sales and marketing joined up is smarketing, I recently discovered. Thanks to Jenny Haken, who wrote about this on her blog It’s a fun new name for an idea that is as old as the hills for anyone who works in marketing strategy. In the past we’d have described it as ‘results-based’ ‘results-focussed’ even ‘return […]
Sales and marketing joined up is smarketing Read More »
On Thursday 6th June 2022, Su Copeland presented at an “EXIT Right” hybrid event organised by a collaboration of The Oxford Trust, Barclays Eagle Labs and Oxford Innovation, and sponsored by Freeths. This was the fourth in a series of six sessions to examine the different skills required to secure a good exit. Su explained how marketing changes as an organisation
Marketing Strategy – ‘EXIT Right’ 6th Jun 2022 Read More »
Many people have heard of the DISC assessment and how it can help them with their business relationships. However, it goes much further than that and can be a valuable tool in your marketing strategy. This led me to create the DISC Car as a way of explaining the value different DISC personalities have in driving your business and your marketing forward.
Marketing Strategy – The DISC Car Read More »
The dark side of click bait, how it can damage your reputation, and how to use headings to direct the right kind of traffic to your site.
Click bait and why you should avoid it Read More »
‘Diversity of thinking’ in business and how do I avoid ‘feast and famine’ are regular topics of conversation with my clients and network. During the summer, I virtually met and discussed these issues with Mike Lander, CEO of Piscari Limited, who is a procurement specialist. There has been much written and discussed about diversity. Notably
Diversity of thinking – is it important? Read More »
Do you know your competitors? Let’s go back to the basics and understand the importance of a complete competitor analysis.
Competitor Analysis – The Basics Read More »
As a result of being engaged by OxLEP to provide advisory support in 2021 and 2022, we have created a signpost document with lots of useful links. Free copy available.
Get your Free Copy of 2021 ‘Signposts for Businesses’ Read More »
Event marketing was a cornerstone of science and technology marketing. Has that changed?
Community Marketing is it replacing event marketing? Read More »
We are in uncertain times at the moment, and therefore some organisations within the science, technology and engineering sector are cut budgets and became more wary about investment. Marketing is often a budget which is one of the first to be cut as “anyone can post on social media, right?” But is this false budgeting?
Getting a Return on your Marketing Investment? Read More »
When the pandemic hit everything about how we marketed our businesses, services and products changed. In particular, industry events were big business. I’ve lost count of the number of clients who were relying on large scale events, such as expos and conferences, to build their networks and promote their services or products. However, almost overnight,
How Event Marketing is changing Read More »
