Marketing or sales strategy and planning in order to attract and convert good quality leads, partnerships, investment and high-calibre staff. Practical insight. Oxfordshire.
Launching something new is exciting. Whether you’re a founder bringing your first innovation to life or an established business leader exploring a new market, one question needs answering before committing time and money: Is there really a Market for this? That seems obvious, but too many businesses skip proper B2B market validation. Positive feedback or […]
Is There Really a Market for Your New Idea? Read More »
I often ask at events and workshops how many delegates have heard of BANT qualification as a technique in B2B Sales? I am surprised at how few had heard of it, and therefore not actively using it. People are potentially missing out on a great hack for increasing sales and improving marketing campaigns. When targeting
BANT Qualification Read More »
Listen to the GetRadio podcast discussion on growing STEM and Biotech organisations in Oxfordshire; featuring with our CEO Su Copeland, CEO of Etcembly Michelle Teng, and Manager at Face2FaceHR Jane Fryatt. They were interviewed for the Business Brunch Podcast, hosted by Oxfordshire-based entrepreneur, Ben Thompson of Thompson & Terry. Each week, Ben shares insightful interviews
Growing STEM & Biotech Podcast, GetRadio Read More »
Having tried various marketing tactics, the MD was looking for marketing clarity on how a strategy to attract more of the right kind of leads.
From Confusion to Clarity: Case Study Read More »
Hi – I was pleased to be invited by Paul Essery to join CEO Founders Max Humpston and Liv Parkes on his latest AI podcast. The topic was how digital technology and AI are changing marketing. Click on the icon to listen. Paul runs Tech Business Connected – maybe you know him as The Sales
AI Podcast – how AI tools are changing marketing Read More »
In this final of our 7 trends for marketing, particularly B2B marketing, we highlight privacy-first marketing. We are all familiar with GDPR, cookies and the importance of careful and ethical data use. Privacy-first marketing prioritises data privacy and customer rights while still allowing marketers to access the data they need for insight. Over and above
Marketing Trends 2025 #7 Privacy-First Read More »
So far in our marketing trends, I’ve covered AI, Emerging Technologies, Customer Experience, Interactive Content and Sustainability & Values. In this pen-ultimate guide I’m looking at fostering agile marketing structures. Agile marketing structures are flexible and iterative. They prioritise creating high-value outputs in short, productive bursts. Be aware of the latest trends and best practice
Marketing Trends 2025 #6 Agile Marketing Read More »
Sustainability and ethical practices should hardly be classed as a ‘trend’ – however trend number 5 is the increasing importance for SMEs to be vocal in this area. 5. Sustainability and Ethical Practices Here are some ideas about how to integrate sustainability and ethics into your marketing strategy and appeal to increasingly value-driven, purpose-led B2B
Marketing Trends 2025 #5 Sustainability Read More »
Following on from Tips 1 to 3, number 4 is to review your content generation – and explore other areas. I’m the first to admit that finding time to ‘do content’ can be a challenge. And, even though I enjoy presenting, I hate seeing myself (in images, on video). I’m making a commitment in 2025
Marketing Trends 2025 #4 Content Read More »
