Supporting busy CEOs, MDs and business owners looking for:
- Improved marketing to attract high-value leads.
- An internal marketing machine to make it easier to scale and exit.
We work with you to deliver results-driven marketing that transforms business success today and into the future.
- Marketing Strategy
121 direction & implementation
• Improve your marketing to attract more high-value leads.
• Create marketing systems to grow, scale and exit.
• Achieve efficient, cost-effective, results-driven marketing.
Each month our CEO, Su Copeland, works with a select number of busy CEOs and MDs to quickly bring energy, focus and results.
First, she will work with you to review or create a marketing strategy aligned to your goals. She will evaluate your existing marketing services resource, support your internal marketing communications and help you assign responsibilities. Typically 4-6 weeks.
Next, she will support you and your team to ensure delivery with a mix of direction, project management, and direct implementation. See Examples She will support you until you have the confidence to go alone or recruit your own Marketing Director. Typically 3-9 months.
Achieve:
– Marketing strategy and implementation aligned to your goals.
– Alignment of sales and marketing plus engaged stakeholders.
– Systems, processes and assets to grow, scale and exit.
Minimum 3-month engagement
- Marketing Mentor
Marketing Director/Mentor
Minimum 3-month engagement
- Marketing Plan
tailored plan
Stop wasting time and resource on marketing services that don’t work for you. Create a marketing plan focussed on your business goals. Our simple six-step process quickly delivers a tailored marketing communications plan.
Achieve:
– A written strategic marketing plan.
– Clarity on immediate marketing tactics within your resources and budget.
– The foundations for future marketing.
Typically 4-6 week engagement
Marketing insight
An online call to provide confidential insight into a specific marketing challenge you are facing.
Up to 60 minutes of insight with recommendations from an independent marketing expert.
Delivery via virtual video call.
Marketing Planning
Reduce the ‘scattergun’ approach to marketing through enrolling on the six-step plan programme.
Designed specifically for busy CEOs and MDs to quickly create a bespoke, practical marketing plan.
Leads to immediate 90-day action plan and creates the foundations for future marketing decision-making.
Working with you, you can choose online 1-2-1 or peer group sessions.
4 x 90 minutes
MARKETING MEntor
Mentoring support of your marketing implementer, to give them confidence and keep them on track.
Make sure your goals are clearly communicated and realised.
Delivery mainly online and via email. In-person support as agreed.
MARKETING DIRECTOR
sounding board
A scheduled, regular, confidential, strategic marketing meeting.
For the senior team to meet and bounce around marketing ideas, opportunities, discuss marketing challenges and keep on track.
Delivery online or face to face depending on requirements.
Marketing Strategy
121 direction & implementation
• Improve your marketing to attract more high-value leads.
• Create marketing systems to grow, scale and exit.
• Achieve efficient, cost-effective, results-driven marketing.
Each month our CEO, Su Copeland, works with a select number of busy CEOs and MDs to quickly bring energy, focus and results.
First, she will work with you to review or create a marketing strategy aligned to your goals. She will evaluate your existing marketing services resource, support your internal marketing communications and help you assign responsibilities. Typically 4-6 weeks.
Next, she will support you and your team to ensure delivery with a mix of direction, project management, and direct implementation. See Examples She will support you until you have the confidence to go alone or recruit your own Marketing Director. Typically 3-9 months.
Achieve:
– Marketing strategy and implementation aligned to your goals.
– Alignment of sales and marketing plus engaged stakeholders.
– Systems, processes and assets to grow, scale and exit.
Minimum 3-month engagement
Marketing Mentor
Marketing Director/Mentor
Hire a part-time Marketing Director or Fractional CMO to keep your marketing focussed on results, report to you and your senior team at board level, and guide you on industry trends. Budget-friendly until you can hire full-time.
Engage an experienced Marketing Mentor to provide guidance, support and confidence to new, existing or outsourced marketing employees. Ensure they remain focused on your KPIs while being aware of industry trends and emerging technologies.
Minimum 3-month engagement
Marketing Plan
tailored
plan
Stop wasting time and resource on marketing services that don’t work for you. Create a marketing plan focussed on your business goals. Our simple six-step process quickly delivers a tailored marketing communications plan.
Achieve:
– A written strategic marketing plan.
– Clarity on immediate marketing tactics within your resources and budget.
– The foundations for future marketing.
Typically 4-6 week engagement
Supporting busy CEOs, MDs and business owners looking for:
• Improved marketing to attract high-value leads.
• An internal marketing machine to make it easier to scale and exit.
We work with you to deliver results-driven marketing that transforms business success today and into the future.
Marketing insight
An online call to provide confidential insight into a specific marketing challenge you are facing.
Up to 60 minutes of insight with recommendations from an independent marketing expert.
Delivery via virtual video call.
Marketing Planning
Reduce the ‘scattergun’ approach to marketing through enrolling on the six-step plan programme.
Designed specifically for busy CEOs and MDs to quickly create a bespoke, practical marketing plan.
Leads to immediate 90-day action plan and creates the foundations for future marketing decision-making.
Working with you, you can choose online 1-2-1 or peer group sessions.
4 x 90 minutes
MARKETING MEntor
Mentoring support of your marketing implementer, to give them confidence and keep them on track.
Make sure your goals are clearly communicated and realised.
Delivery mainly online and via email. In-person support as agreed.
MARKETING DIRECTOR
An Interim Marketing Director or Fractional CMO to help you manage the marketing function, support the implementation, represent marketing at board level and build your internal ‘marketing machine’.
Engage on a part-time basis until you are ready to recruit, or to cover maternity, sickness or a sabbatical.
Delivered via mix of virtual and in-person support.
sounding board
A scheduled, regular, confidential, strategic marketing meeting.
For the senior team to meet and bounce around marketing ideas, opportunities, discuss marketing challenges and keep on track.
Delivery online or face to face depending on requirements.