It is important to identify your vision, mission and values in order to attract clients who share the same values needs. Understanding the client’s business in depth is something that all marketing professionals have to do. As you can imagine this can be made a whole lot more efficient if ...

For any organisation, having a strong marketing and PR team can be an essential part of ensuring the continued success and growth of your business. However, whilst both deal with communication, there can be confusion between the roles carried out by marketing and PR professionals. In the simplest terms, marketing ...

Knowing your existing customers helps you pinpoint your ideal client profile

When I ask a client, “who is this product/service aimed at?” I get disheartened by any response that starts with “Anyone in the … [enter age group, industry, interest group]. In general, any sentence which begins with a sweeping generalisation of “anyone,” is for a start not going to be ...

The science, technology and engineering sectors provide very specific services and therefore have very specific ideal clients or target markets. Clearly identifying those who will be benefit from your products or services helps with crafting the perfect message to attract them. Getting started Identifying your ideal client requires specific information ...