Should you invest in sales or marketing in 2024?
How to invest more wisely in the marketing and sales functions.
Should you invest in sales or marketing in 2024? Read More »
SALES
Sales strategy, processes, lead generation, sales materials, training and tips for those working in science, technology, engineering, mathematics and manufacturing organisations. Based in Oxfordshire, supporting businesses across the UK.
Human-to-Human Marketing: The Changing Trends
Changing trends in marketing and the rise of Human to Human marketing. What does it mean and should you adjust your strategy?
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How to Follow Up Leads Effectively: A Guide
So, you have been working closely with a marketing professional like Priddey Marketing to promote your latest service or product or to build brand awareness. Throughout the campaign, the number of leads has increased, which is just what you wanted. But, perhaps the next steps aren’t clear, and you are worried about how to follow up
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Identifying Pain Points in Marketing: What Problem Does Your Product or Service Solve?
In the realm of marketing, identifying pain points is key. As discussed in a previous blog, identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. Next, you need to understand the problems your product or service solves. In short, why buy from you? Understanding Customer Needs Marketers refer
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Targeting the right audience: How do I do it?
When working with innovation leaders in the science, technology, and engineering sectors, understanding and targeting the right audience is paramount. One of the questions I regularly ask is, “Who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply not true. Not everyone would be interested
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Sales and marketing joined up is smarketing
Sales and marketing joined up is smarketing, I recently discovered. Thanks to Jenny Haken, who wrote about this on her blog It’s a fun new name for an idea that is as old as the hills for anyone who works in marketing strategy. In the past we’d have described it as ‘results-based’ ‘results-focussed’ even ‘return
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How do I convert leads?
The objective of most marketing campaigns is to build your brand, and let people know who you are and what you do. A marketing campaign can be focused on promoting a product or an event or simply just to get potential clients to arrange a meeting with you to find out more. It is very
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What’s the best CRM?
What is the best CRM? There comes a time in every small business’s life when they have to abandon the beautifully crafted, but inefficient Excel spreadsheet and invest time and money into a ‘CRM’ system. What is a CRM? A CRM is a Customer Relationship Management System and effectively is a piece of software that
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The Changing Face of Business Development
The changing face of business development We are all aware of the massive changes that businesses have had to go through in the past year since the Covid-19 lockdowns began – with changes in working, marketing, sales and business practices. It is likely that in the science, technology and engineering sector some of these changes
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