Priddey Marketing

SALES

Sales strategy, processes, lead generation, sales materials, training and tips for those working in science, technology, engineering, mathematics and manufacturing organisations. Based in Oxfordshire, supporting businesses across the UK.

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What’s the best CRM?

There comes a time in every small business’ life when they have to abandon the beautifully crafted, but inefficient excel spreadsheet and invest time and money into a ‘CRM’ system. What is a CRM? A CRM is a Customer Relationship Management System, and effectively is a piece of software which stores data connected to your …

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What problem does your product or service solve?

As discussed in the previous blog identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. The next aspect is understanding the problems they have that your product or service solves. Essentially, why should they buy from you? Identifying their pain point Marketeers refer to this problem solving as …

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