3. Focus on Customer Experience Gartner research found that 75% of B2B buyers prefer a rep-free sales experience. Therefore how are you supporting your customer experience at the start of their prospect journey? And what happens next? Analyse your process and here are some ideas to help improve their experience. Prioritise delivering seamless, personalized experiences […]
Marketing Trends 2025 #3 Customer Experience Read More »
The first trend in our series featured AI. This second marketing trend in our 7-part series is to embrace emerging technologies other than AI. Anyone who has worked with us will have heard me talking about 1. putting in place systems and processes to facilitate growth and 2. looking for technologies to delight customers and
Marketing Trends 2025 #2 Emerging Technologies Read More »
As we look towards 2025 and beyond, marketing is poised for significant transformation. To stay competitive, businesses must adapt to emerging B2B marketing trends and technologies. We’ve compiled a bite-sized series of 7 tips to help guide you. Here is the first tip to help you future-proof your marketing strategy: Tip No 1. Embrace AI-Driven
Marketing Trends 2025 #1 AI Read More »
JOIN US FOR NETWORKING If you run a business or provide support to businesses in any of the STEM sectors, you are invited to join us at our open networking. No agenda, just a chance to network with your peers in science, technology, engineering, mathematics, and manufacturing. Don’t forget to bring along your business cards!
OXFORD STEM NETWORK – 10TH DECEMBER CHRISTMAS PARTY Read More »
Why Storytelling Matters in Marketing In the information-saturated world of modern marketing, storytelling is the secret weapon that can set your brand apart. Why? Because rather than just explaining how a product or service works, customers also crave connection, authenticity, and a narrative they can relate to. We remember stories much easier than any sales
Storytelling – why and tips Read More »
The differences between a marketing strategy and plan We sometimes get asked the difference between a strategy and a plan, and aren’t they the same thing? For clarity, the marketing strategy and marketing plan are essential components of a successful marketing approach, but they serve distinct purposes and are different in their scope and focus.
Marketing Strategy v Marketing Plan Read More »
JOIN US FOR NETWORKING If you run a business or provide support to businesses in any of the STEM sectors, you are invited to join us at our open networking. No agenda, just a chance to network with your peers in science, technology, engineering, mathematics, and manufacturing. Don’t forget to bring along your business cards!
OXFORD STEM NETWORK – 19TH NOVEMBER MEET-UP Read More »
Please note, this will be held at The Wood Centre for Innovation, Quarry Road, OX3 8SB JOIN US FOR NETWORKING If you run a business or provide support to businesses in any of the STEM sectors, you are invited to join us at our open networking. No agenda, just a chance to network with your
OXFORD STEM NETWORK – 15TH OCTOBER MEET-UP Read More »
JOIN US FOR NETWORKING If you run a business or provide support to businesses in any of the STEM sectors, you are invited to join us at our open networking. No agenda, just a chance to network with your peers in science, technology, engineering, mathematics, and manufacturing. Don’t forget to bring along your business cards!
OXFORD STEM NETWORK – 17TH SEPTEMBER MEET-UP Read More »
Have you ever looked at your LinkedIn URL and wondered what the string of random numbers means? There’s good news, it can be changed!
How to Simplify Your LinkedIn URL Read More »
