Marketing strategy and implementation for business leaders working in science, technology, engineering, mathematics and manufacturing. Insight on strategy such as vision and mission, ideal client profiling, messaging, research, creating the plan, metrics, internal processes. Implementation insight such as digital marketing, events, collateral and multimedia. Oxfordshire based, supporting individual and companies across the UK.
Hi – I was pleased to be invited by Paul Essery to join CEO Founders Max Humpston and Liv Parkes on his latest AI podcast. The topic was how digital technology and AI are changing marketing. Click on the icon to listen. Paul runs Tech Business Connected – maybe you know him as The Sales […]
AI Podcast – how AI tools are changing marketing Read More »
In this final of our 7 trends for marketing, particularly B2B marketing, we highlight privacy-first marketing. We are all familiar with GDPR, cookies and the importance of careful and ethical data use. Privacy-first marketing prioritises data privacy and customer rights while still allowing marketers to access the data they need for insight. Over and above
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So far in our marketing trends, I’ve covered AI, Emerging Technologies, Customer Experience, Interactive Content and Sustainability & Values. In this pen-ultimate guide I’m looking at fostering agile marketing structures. Agile marketing structures are flexible and iterative. They prioritise creating high-value outputs in short, productive bursts. Be aware of the latest trends and best practice
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Sustainability and ethical practices should hardly be classed as a ‘trend’ – however trend number 5 is the increasing importance for SMEs to be vocal in this area. 5. Sustainability and Ethical Practices Here are some ideas about how to integrate sustainability and ethics into your marketing strategy and appeal to increasingly value-driven, purpose-led B2B
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Following on from Tips 1 to 3, number 4 is to review your content generation – and explore other areas. I’m the first to admit that finding time to ‘do content’ can be a challenge. And, even though I enjoy presenting, I hate seeing myself (in images, on video). I’m making a commitment in 2025
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3. Focus on Customer Experience Gartner research found that 75% of B2B buyers prefer a rep-free sales experience. Therefore how are you supporting your customer experience at the start of their prospect journey? And what happens next? Analyse your process and here are some ideas to help improve their experience. Prioritise delivering seamless, personalized experiences
Marketing Trends 2025 #3 Customer Experience Read More »
The first trend in our series featured AI. This second marketing trend in our 7-part series is to embrace emerging technologies other than AI. Anyone who has worked with us will have heard me talking about 1. putting in place systems and processes to facilitate growth and 2. looking for technologies to delight customers and
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As we look towards 2025 and beyond, marketing is poised for significant transformation. To stay competitive, businesses must adapt to emerging B2B marketing trends and technologies. We’ve compiled a bite-sized series of 7 tips to help guide you. Here is the first tip to help you future-proof your marketing strategy: Tip No 1. Embrace AI-Driven
Marketing Trends 2025 #1 AI Read More »
Why Storytelling Matters in Marketing In the information-saturated world of modern marketing, storytelling is the secret weapon that can set your brand apart. Why? Because rather than just explaining how a product or service works, customers also crave connection, authenticity, and a narrative they can relate to. We remember stories much easier than any sales
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