Click bait and why you should avoid it
The dark side of click bait, how it can damage your reputation, and how to use headings to direct the right kind of traffic to your site.
MARKETING
Marketing strategy and implementation for business leaders working in science, technology, engineering, mathematics and manufacturing. Insight on strategy such as vision and mission, ideal client profiling, messaging, research, creating the plan, metrics, internal processes. Implementation insight such as digital marketing, events, collateral , multimedia. Oxfordshire based, supporting organisations across the UK.
Content Marketing and SEO
How to use Search Engine Optimisation (SEO) and write marketing content that appeals to both human personalities and AI algorithms.
Diversity of thinking – is it important?
‘Diversity of thinking’ in business and how do I avoid ‘feast and famine’ are regular topics of conversation with my clients and network. During the summer, I virtually met and discussed these issues with Mike Lander, CEO of Piscari Limited, who is a procurement specialist. There has been much written and discussed about diversity. Notably …
Competitor Analysis – The Basics
Do you know your competitors? Let’s go back to the basics and understand the importance of a complete competitor analysis.
Human to Human marketing – the changing trends in marketing
Changing trends in marketing and the rise of Human to Human marketing. What does it mean and should you adjust your strategy?
Get your Free Copy of 2021 ‘Signposts for Businesses’
As a result of being engaged by OxLEP to provide advisory support in 2021 and 2022, we have created a signpost document with lots of useful links. Free copy available.
Community Marketing is it replacing event marketing?
Event marketing was a cornerstone of science and technology marketing. Has that changed?
Getting a Return on your Marketing Investment?
We are in uncertain times at the moment, and therefore some organisations within the science, technology and engineering sector are cut budgets and became more wary about investment. Marketing is often a budget which is one of the first to be cut as “anyone can post on social media, right?” But is this false budgeting? …
How Event Marketing is changing
When the pandemic hit everything about how we marketed our businesses, services and products changed. In particular, industry events were big business. I’ve lost count of the number of clients who were relying on large scale events, such as expos and conferences, to build their networks and promote their services or products. However, almost overnight, …
What social media should I use?
In the past year, all businesses have turned to social media to increase their marketing reach, but with numerous platforms including Facebook, LinkedIn, Twitter, Tik Tok, Clubhouse and YouTube it can be difficult to know which platform you should target for your specific industry. Some may advise going on all the platforms to widen your …