As we look towards 2025 and beyond, marketing is poised for significant transformation. To stay competitive, businesses must adapt to emerging B2B marketing trends and technologies. We’ve compiled a bite-sized series of 7 tips to help guide you. Here is the first tip to help you future-proof your marketing strategy:
Tip No 1. Embrace AI-Driven Outputs
Artificial Intelligence (AI) is already revolutionising B2B marketing and it will move closer to enabling hyper-personalised experiences. While the principles still apply, AI is significantly speeding up delivery.
If you’re not already using AI tools, engage with those who are and start experimenting for yourself. Don’t get left behind.
Here’s some of the ways you can deploy AI in your B2B marketing:
- If you’re not already doing this, start to test and implement AI-powered content marketing tools to generate high-quality, targeted content for your ideal clients. For example I used https://www.perplexity.ai/ to get me started on writing this guide.
- Use AI design tools to design basic materials, such as flyers. (For brand delivery, I still recommend going to the experts).
- Utilise AI tools to analyse customer data and provide personalised product or marketing campaign recommendations.
Take care – if you don’t want to share confidential content you will need to avoid free versions. Also untick permissions for the provider to access/use your data.
In addition always check what is produced before you publish. I have carefully read through every word and curated the content from my original research.
If you’d like to a quick call to discuss AI tools, another or the marketing trends or to review your current marketing strategy, simply email me or book a call.