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- All
- CASE STUDIES
- FORTHCOMING EVENTS
- MARKETING
- NEWS
- Oxford STEM.Network
- SALES
- TRAINING
- WEBINARS
Identifying Pain Points in Marketing: What Problem Does Your Product or Service Solve?
In the realm of marketing, identifying pain points is key. As discussed in a previous blog, identifying your ideal client, partner or investor is just the beginning of a successful marketing campaign. Next, you need to understand the problems your product or service solves. In short, why buy from you? ...
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Marketing KPIs and Budgeting
Marketing KPIs and Budgeting can be a difficult beast to record and report on. It can be particularly difficult to record an ROI, because success isn’t always measured in a simple one cause and effect or even always in a monetary value. However, there are five key ways of ensuring ...
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Marketing Pivot for STEM Organisations: Is It Still Relevant?
‘Pivot’ became the new buzzword during lockdown. Is a Marketing Pivot for STEM Organisations just another marketing ‘spin’? Or is it more relevant than ever? The Essence of a Pivot ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although ...
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Targeting the right audience: How do I do it?
When working with innovation leaders in the science, technology, and engineering sectors, understanding and targeting the right audience is paramount. One of the questions I regularly ask is, “Who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply not true. ...
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Six Step Marketing Plan – 22nd June
Come along to this webcast: an overview of the six steps to creating a bespoke Six Step marketing plan to attract more of the right kind of leads.
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Sharpening Focus to Fuel Sales: Case Study
Having tried various marketing tactics, the MD was looking for marketing clarity on how to attract more of the right kind of leads.
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