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- All
- CASE STUDIES
- FORTHCOMING EVENTS
- MARKETING
- NEWS
- Oxford STEM.Network
- SALES
- TRAINING
- WEBINARS
Marketing Pivot for STEM Organisations: Is It Still Relevant?
‘Pivot’ became the new buzzword during lockdown. Is a Marketing Pivot for STEM Organisations just another marketing ‘spin’? Or is it more relevant than ever? The Essence of a Pivot ‘Pivot’ means a significant change of direction. Harvard Business Review published an insightful article on how businesses have pivoted. Although ...
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Targeting the right audience: How do I do it?
When working with innovation leaders in the science, technology, and engineering sectors, understanding and targeting the right audience is paramount. One of the questions I regularly ask is, “Who benefits from your innovation?” Often the response is “everyone”. The main difficulty with this response is that it’s simply not true. ...
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Six Step Marketing Plan – 22nd June
Come along to this webcast: an overview of the six steps to creating a bespoke Six Step marketing plan to attract more of the right kind of leads.
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Sharpening Focus to Fuel Sales: Case Study
Having tried various marketing tactics, the MD was looking for marketing clarity on how to attract more of the right kind of leads.
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What is a Fractional CMO?
Defining ‘Fractional CMO‘ Have you heard the term ‘Fractional CMO’ ? It is a relatively new one on me! To put you out of your misery, a ‘Fractional CMO’ (or Chief Marketing Officer) is similar to an interim or part-time Marketing Director. The responsibilities of a CMO depend on the ...
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Happy New Year to all
Happy New Year to all our clients, associates and connections. 2023 is going to be interesting. When challenge is in the air, it’s time to look to what you can do, roll up your sleeves and put your best foot forward. If you’re looking for insight into where to focus ...
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