Su Copeland

Sustainability and ethical practices should hardly be classed as a ‘trend’ – however trend number 5 is the increasing importance for SMEs to be vocal in this area. 5. Sustainability and Ethical Practices Here are some ideas about how to integrate sustainability and ethics into your marketing strategy and appeal to increasingly value-driven, purpose-led B2B

Following on from Tips 1 to 3, number 4 is to review your content generation – and explore other areas. I’m the first to admit that finding time to ‘do content’ can be a challenge. And, even though I enjoy presenting, I hate seeing myself (in images, on video). I’m making a commitment in 2025

3. Focus on Customer Experience Gartner research found that 75% of B2B buyers prefer a rep-free sales experience. Therefore how are you supporting your customer experience at the start of their prospect journey? And what happens next? Analyse your process and here are some ideas to help improve their experience. Prioritise delivering seamless, personalized experiences

The first trend in our series featured AI. This second marketing trend in our 7-part series is to embrace emerging technologies other than AI. Anyone who has worked with us will have heard me talking about 1. putting in place systems and processes to facilitate growth and 2. looking for technologies to delight customers and

As we look towards 2025 and beyond, marketing is poised for significant transformation. To stay competitive, businesses must adapt to emerging B2B marketing trends and technologies. We’ve compiled a bite-sized series of 7 tips to help guide you. Here is the first tip to help you future-proof your marketing strategy: Tip No 1. Embrace AI-Driven