Sustainability and ethical practices should hardly be classed as a ‘trend’ – however trend number 5 is the increasing importance for SMEs to be vocal in this area.
5. Sustainability and Ethical Practices
Here are some ideas about how to integrate sustainability and ethics into your marketing strategy and appeal to increasingly value-driven, purpose-led B2B buyers:
- Highlight your commitment to net zero / sustainable practices in your campaigns. If you’re looking at how to reduce your carbon footprint, to learn more about becoming a BCorp or are keen to engage with other purpose-led organisations I have lots of connections – ask me to connect you.
- Develop eco-friendly products and transparent supply chain narratives. Think carefully about how any gifts or promotional items may be received, and are you able you be more sustainable in your delivery?
- Emphasise your company’s sustainability and ethical practices and social responsibility initiatives externally across your digital and traditional content.
- Don’t forget your internal communications; and the power of your team to promote your organisation. Your internal communications should robustly communicate your values, sustainability and ethical principles, as well as what you deliver and to who. consider how you can make it engaging and get colleagues speaking. Take a leaf out of the IT services sector which is increasingly using engaging film and video to communicate and embed good practice around social engineering protocols.
For help with communicating your sustainability and values, or for introductions, simply email me or book a quick call.
And here’s quick links to previous 2025 trends 1 – AI, 2 – emerging technologies, 3 – customer experience and 4 – content